On David Bowie’s 66th birthday the entire world awoke with the grand news of a new Bowie album. Titled The Next Day, the album is the legendary rock musician’s first release in almost ten years. On the same day, Bowie also launched a new website and presented “Where Are We Now?”, the first single from the forthcoming album. The video for the single was released simultaneously.
A comeback like no other and kept secret until minutes before the official announcement was made, the album comes as great surprise to fans who last witnessed Bowie perform in 2003 during his Reality Tour. Kept out of the public eye for years due to health reasons, many had speculated Bowie’s early retirement. But during last year’s London Olympics, rumors of his eminent return surfaced when he was invited to perform in the opening ceremony—an invitation he declined.
Produced by longtime Bowie collaborator, Tony Visconti, The Next Day was recorded in New York City over the course of two years.
On January 8, “Where Are We Now?” was released on iTunes in 119 countries and is already #1 in UK sales. The single is a melancholic, retro-futuristic, downbeat-electronica that was inspired by Bowie’s time in Berlin. It’s music video was directed by Tony Ousler, who mirrors the dark mood of the song with similar imagery. The song not only calls into question the relation to location, but also to a current position in time.
David Bowie is known as a musical chameleon, greatly because of his constant search for new sounds, which have led the rocker to dable in folk, glam rock, soul, funk, electronica as well as pop rock—as heard in his hit “China Girl”.
His music has also left a mark on Spanish rock artists such as Enrique Bunbury and Zoé, as well as on a younger generation of Americana and Britishi artists such as Nine Inch Nails.