Levi’s has partnered with Discovery en Español to produce and broadcast 10 episodes of “Norte a Sur: Una Ruta, 5 Experiencias”, a new TV series chronicling the journey of five American Latinos along the Pan-American Highway. The cameras will follow the five travelers through ten challenges where they will express their individuality, creativity and opinions.
“Norte a Sur” tells the story of five American Latinos – Antonio, Noelis, Landro, Diana and Zack – as they explore the continent from Alaska to Argentina, making personal discoveries along the way. The young travelers engage in the real work of communities, meeting local pioneers who provide inspiration and challenges to enable the cast to explore their Latino heritage, while leaving a positive mark in the towns they visit.
Beginning in Anchorage, Alaska, the first episode shows participants spiritually preparing for their journey. The remaining nine-city tour, which ends in Ushuaia, Argentina, takes the travelers to different places, both literally and metaphorically. From working with PerryEaton, renowned artist and President and CEO of Alaska Native Heritage Center, to learn about the Alutiiq heritage by carving traditional masks in Anchorage, to organizing a charity concert with “Del Castillo,”renowned music band based in Austin, to working with acclaimed chef Gaston Acurio, to feed communities in Lima, Peru, the experiences focus on making a difference, both within themselves as well as within local communities.
The show also explores the pillars of fashion, art and music through the travelers’ distinct personalities. The cast has the chance to showcase their expertise in journalism, photography, music, art and fashion throughout the televised journey when completing the various challenges.
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Meet the cast
Zachary Popovsky – 20 year-old Zack is originally from Mexico and now lives in Los Angeles, California. He is a non-conformist with a passion for photography, travel and movies.
Pierre “Landro” Martinez – A 23-year old rapper/urban poet from Puerto Rico. Landro lives in Placid, Florida and has a love for poetry which permeates his music. He draws inspiration from everything around him.
Noelis Marquez– Although Noelis lives in State College, Pennsylvania, this 24-year old Puerto Rican has not forgotten her Boricua roots. She expresses her creativity and passion for her culture in her graphic designs.
Diana Rojas – This 23-year old journalist from Colombia lives in Grapevine, Texas. An energetic idealist, Diana is not shy about letting the world know her opinions. Her personality and energy are likely to keep the conversation upbeat and the journey interesting.
Antonio Estrada– San Diego, California is home for this 22 year-old Mexican fashion designer. Antonio’s creative eye and sense of family have certainly influenced his ideas. He lives to create the perfect look.
You can follow the five travelers through different social networks like Facebook and www.norteasur5enruta.com, where you’ll be able to comment, post and engage with them.
The show airs on Discovery en Español Saturdays, from September 25 through November 27 at 9:30 pm ET. The series will also air in Latin America, premiering on Discovery Channel on Monday, November 22 at 6:00 pm and running throughout the week.
www.DiscoveryEnEspanol.com
www.norteasur5enruta.com.
