Fashionistas all over the world are preparing for a night of celebrity spotting, music, giveaways, food and drinks, and, of course, shopping their favorite brands. It’s all part of the fourth annual Fashion’s Night Out, a special night designed to celebrate fashion and generate sales.
During this event, most retailers offer deals on their current stock, present sneak peaks at upcoming releases and also debut entire collections.
Designers, celebrities, models, fashion editors, musicians, DJ’s, and performers come together from 6:00 – 11:00 P.M. on Thursday, September 6, 2012 to create events in which consumers are presented with fun ways to shop. On-location makeovers, impromptu photos shoots and personalized shopping are some of the ways retailers are attracting shoppers. Some participants will also host events earlier in the day.
Each year, the global initiative also presents an official Fashion’s Night Out merchandise collection. The line consists of tees in a handful of designs, along with a canvas tote perfect for stuffing your FNO swag.
A complete listing of events can be found at FashionsNightOut.com, but here are a few selected L.A. stops you may want to include to your Fashion’s Night Out hopping.
Barker Black: reception will include champagne, shopping, and a viewing of the Fall 2012 Collection. 6pm-9pm. 450 N Robertson Blvd in West
Juicy Couture: celebration to launch their new fragrance “Viva La Juicy La Fleur”. At all retail locations.
bebe: the first shoppers of its fall collection will receive special offers. Light beverages and appetizers will be served, with a side of live music. Free 10 mL bebe Sheer Eau de Parfum with purchase. At participating locations.
Original Penguin: music, cocktails and a photo booth. An Instagram contest will give you the chance to win a full look from the fall 12 collection. 6-10 p.m.; 8215 Melrose Ave. Los Angeles, CA 90046.
Agabhumi The Best of Bali: will offer a free gift and loyalty card with every $50 purchase. Attendees will be eligible to enter to win a Main Street shopping spree valued at over $500. 11am to 7pm; 2665 Main Street, Suite A Santa Monica, CA 90405.
