Al Borde’s Día de los Muertos Event moves Rockeros of all ages to La Santa Cecilia’s Up-Tempo Beats

By Maria Elena AguilarNovember 4, 2009Al Borde Legacy
Dia de los Muertos


Los Angeles –November 4, 2009 — The ghosts of ancestors past were surely summoned from beyond by the beautifully powerful vocals of “La Santa Cecilia” front woman, Marisoul, to take part in the lively festivities at Al Borde’s Día de los Muertos Music and Art Festival.  On Sunday, Nov. 1st close to 900 revelers gathered at El Gallo Plaza (the mortuary-turned-playhouse) to experience the cultural Day of the Dead celebration with the fresh Latin alternativo musical spin that only Al Borde can provide.

Musicians, artists, photographers, event promoters and art enthusiasts were predominant among the crowd of bilingual and bicultural Latinos who were driven to Al Borde’s event highly anticipating the collection of Day of the Dead-themed art, altars and the featured live performance by La Santa Cecilia. The Los Angeles-based six-member band infused the crowd with a festive energy that truly set the tone for this event. The full capacity crowd danced unabashedly to La Santa Cecilia’s up-tempo South American rhythms like Cumbia and Bossa Nova mixed with the nostalgic Bolero and passionate Tango, and blending in Afro-Cuban percussion with Jazzy trumpet tunes, all to Marisoul’s hauntingly booming voice for an hour-long set.

Switching up gears a bit, El Jimador Tequila was the selected 21+ VIP room sponsor. Joining forces with Pepsi to keep the crowd plenty hydrated, El Jimador served up “palomas” and “charros negros”, concoctions that mix the tequila with either Pepsi or Pepsi’s grapefruit flavored soda Kas Mas.

Al Borde’s “Dia de los Muertos” Music and Art Festival also provided fun activities to accommodate everyone in attendance, regardless of age. “This event is unique in the great energy that’s buzzing throughout the place,” exclaimed Rebecca Romero, a young mother of two from Montebello. “I’ve been attending rock en español concerts for ages, and I love the fact that Al Borde puts together this type of event that provides quality entertainment for myself and for my kids.”

More than a few families attended this free event that included a fun coloring contest for the children inside the Wells Fargo interactive room, as well as a photo booth for all attendees. The Al Borde “Día de los Muertos” Music & Art Fest would not be complete however without the expected art and altar contest. This year, 17 art pieces and four altars were entered in the contest, which resulted in a total of five art contest winners.

Event sponsors included Wells Fargo, Boost Mobile, El Jimador Tequila, Pepsi, and Monster Energy Drink. Al Borde’s next event will be its signature “Acoustic Sessions” concert, taking place on November 20th at El Gallo Plaza, and will feature none other than Blue Jungle and Bionico.

Al Borde is Los Angeles’ leading source for news and entertainment in the Latin Alternative/rock en Español arena. Al Borde is a unit of El Clasificado and is rapidly becoming a leading multiplatform company that offers advertising opportunities through sponsored events, section sponsorships, web sites, and mobile services. By celebrating El Día de los Muertos with its own refreshing spin of art, cutting-edge music and lots of fun, Al Borde actively contributes to the preservation of this historic, Latin American-rooted cultural event among LA’s young, trendy, bicultural crowd.

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Contact: María Elena Aguilar
[email protected] | 323.346.7237