In celebration of Jack Daniel’s 163rd birthday, Al Borde invited a select group of music devotees to a private concert headlined by LA’s Love Star. The exclusive Al Borde’s Acoustic Sessions held on Wednesday, September 26th showcased the artistry of the Latin Alternative band that has been an active member of the Los Angeles independent music community since 2009. The event, which was held at the Al Borde Lounge, reaffirmed the Latin Alternative media outlet’s continued support to the evolution of emerging, independent talent. (Scroll for photos).
“We’re very honored to have been selected by Al Borde to showcase at this exclusive event,” stated Adriana “Starla” Fernandez, the band’s vocalist. “A lot of great bands have been part of the Acoustic Sessions and now that we’re part of that history, too, is great for our career.”
The trio, formed by Fernandez, Will Alves and Joe Torres, are currently promoting Spectrum, their first full-length album. The 11-track project is being produced by Thom Russo, winner of 16 Grammys, who has worked with music legends such as Michael Jackson, Johnny Cash, Eric Clapton, Jay Z, Audioslave, System of a Down, Enrique Iglesias, Macy Gray, Juanes and Maná.
The first single from the upcoming album is titled “Busco” and is an up-tempo, high-spirited track that follows the band’s retro alternative sound. “We’re very excited to work with Thom Russo,” stated Torres. “We’re learning so much from him and our music is definitely being influenced by his expertise.”
The band performed songs from Spectrum and surprised guests with a Spanish cover of Blondie’s hit “Call Me”. Towards the end of their set they led the audience into singing “Happy Birthday” to Jack Daniel’s while Jack Daniel’s models treated attendees with customized cupcakes.
In addition to the performance of Love Star, attendees also danced to the Spanish pop mashups of DJ La Muy Muy. On display for fans to enjoy was a canvas painting created by muralist Steven “Chatismo” Amado commemorating the 163rd birthday of the Tennessee whiskey brand.
“A lot of our fans were willing to pay to get into the event,” stated Fernandez. “But I like the idea of playing such an exclusive event like this because it gives us the opportunity to really connect with our fans.” The free event was open on a first-come, first-serve basis. Posts on Al Borde’s Facebook and Twitter page as well as mention of the event on AlBorde.com were used to promote it. Within minutes of being live the event’s registration page reached capacity and no more registrations were being accepted.
The exclusive group of 40 guests enjoyed complimentary food, beverages and generous samples of Jack Daniel’s Tennessee Honey, the brand’s latest addition to their distinct collection of liquor and its first flavored variation. The group was also automatically registered for Al Borde’s upcoming “Day of the Dead Music and Art Festival” taking place on November 2nd at El Gallo Plaza in East Los Angeles. The event is also free and open to the general public.