SXSW 2009 SHOWCASES “DE LAS AMERICAS Y ESPAÑA”
The emerging sounds of rock, electro, pop, hip-hop, electro cumbia, ska, reggae, indie rock and punk.
AUSTIN, TX – Spanish and Latin American music is some of the most widespread and popular in the world, and this year South by Southwest has taken extra care to include several new and innovative music showcases and a panel to engage those already in the know when it comes to Latin music as well as to educate those just tuning in.
The wide range of showcases will include traditional Latin music as well as musicians making great strides in cross- cultural and cross-genre fusion. These performances will offer a glimpse at Spanish and Latin sounds from around the globe. Music from Mexico City to Brazil, from Argentina to Canada, from Colombia to Spain, and all over America will all be represented as musicians blend familiar folkloric sounds with newer, younger sounds to create something that is expansive, putting a significant stamp on the future face of music. Hear raw indie rock, jazz, blues, psychedelic rock, funk and pop mix with the sounds of bossa-nova, samba, cumbia, tango and vallenato. Musicians will jump between gypsy punk and polka. Violas and accordions will be played on stage alongside electric guitars and full drum kits pumping out a brand new American sound.
Here are a few of the events and showcases for those interested in investigating the best and emerging talent from Latin America and Spain at this year’s South by Southwest.
PANEL
BRANDING LATIN MUSIC FOR A WORLDWIDE AUDIENCE
Thursday, March 29th
Room 16B of the Convention Center
Marketing and promotion create new avenues for music distribution worldwide, and open viable new markets for touring in Latin American, US, and abroad. In the past decade, old industry concepts have evolved to enable Latin music to reach a broader audience via the web and other innovative means. Experts on this panel create and utilize these new avenues to obtain the most successful tours and branding deals in Latin America and beyond.
Edoardo Chavarin, NACO USA LLC (Moderator), Alex Franco, Warp Magazine/Sentido Comun, Diego Jimenez Labora CEO, TAPE/8106.tv, Amir Agai, President of Sei Track International, Gil Gasteilum, Manager for Cosmica Artists Management + Consulting, Natalia Lafourcade, Artist, Jeremy Norkin, William Morris Agency,
SHOWCASES
BILLBOARD EN ESPAÑOL
Wednesday, March 18th at Flamingo Cantina
This showcase is made up of Billboard en Espanol’s favorite new Latin artists, which will include music that ranges from groovy, high-energy pop to melodic soul.
Alex Cuba (Vancouver, Canada),
Ceci Bastida (Los Angeles, CA),
Leon Polar (Mexico City, Mexico)
Los Claxons (Monterrey, Mexico),
Don Tetto (Bogota, Colombia),
Afrodita (Mexico City, Mexico)
BRAZIL CENTER SHOWCASE
Wednesday, March 18th at The Rio
The UT Brazil Center presents a showcase full of a multitude of sounds like dub-infused hip-hop and the catchiest power-pop, but all from different regions of Brazil.
Erika Machado (Belo Horizonte, Brazil),
Vandex (Salvador, Brazil),
Nancy (Brasilia, Brazil),
Tita Lima (Sao Paulo, Brazil),
Canja Rave (Porto Alegre, Brazil)
Oxe (Sao Paulo, Brazil)
AUTOMATICO & MATADOR Y TOROS
Wednesday, March 18th at Habana Bar Backyard
Automatico and Matador y Toros, Los Angeles’s based monthly Spanglish Generation Ñ Fiesta, will present an array of eclectic sounds showcasing the latest trends of the newest innovative sounds of indie Rock, electro Dj’s mixing some Latin beats and electro pop.
Diva Gash (Bogota, Colombia),
Los Fancy Free ( Mexico City, Mexico),
Cosmopolitan (Hermosillo, Mexico)
Capsula (Bilbao, Spain),
Songs for Eleonor (Mexico City, Mexico),
Satin Dolls (Mexico City, Mexico),The
May Fire (San Francisco, CA)
SOUNDS FROM COLOMBIA
Wednesday, March 18th at Speakeasy
Colombia pride’s itself on being the creators of traditional rhythms of salsa, vallenato, cumbia and champeta originating on their Pacific coast. The Latin rhythms continue to musically influence the majority of Latin based music internationally. This year at SXSW, Colombia’s cultural platform will present the country’s vibrant sounds in a wide spectrum of musical styles ranging from ska, reggae, latin hip-hop, pop. electro dub cumbia to rock pop all with a touch of Colombian traditional sounds.
Verde 3 (Bogota, Colombia),
Ratón Pérez (Bogota, Colombia),
Monareta ( Bogota, Colombia),
Poper (Bogota, Colombia),
Bomba Estereo (Bogota, Colombia),
Doctor Krapula (Bogota, Colombia),
Choc Quib Town (Bogota, Colombia)
SOUNDS FROM SPAIN
Wednesday, March 18th at Esther’s Follies
The rich diversity of Spanish music will be on display for a second year in a row at the 2009 edition of Sounds From Spain. Expect anything from the best in Spanish hip hop to cool alt rock sung in English. “Sounds From Spain” kicks off the SXSW festivities with a showcase featuring:
La Habitacion Roja (Valencia, Spain),
Los Coronas w/Special Guest Depedro (Madrid, Spain)
Nacho Vegas (Madrid, Spain),
SFDK (Sevilla, Spain),
The Right Ons (Madrid, Spain)
Underwater Tea Party (Madrid, Spain)
NACO SHOWCASE
Thursday, March 19th at Flamingo Cantina
The NaCo clothing brand is something associated with all that is fresh and hip throughout Latin America and that will only be further reinforced with their showcase at SXSW this year. This showcase will give you a taste of the wide range of emerging music in Latin America, from the funk-punk to the beautifully orchestrated melodies of popular acts.
Natalia La Fourcade (Mexico City, Mexico),
60 Tigres (San Pedro Garza Garcia, Mexico),
Hello Seahorse! (Mexico City, Mexico),
Standstill (Barcelona, Spain),
Juan Son (Guadalajara, Mexico)
Bomba Estereo (Bogota, Colombia)
All MUSIC IS WORLD MUSIC
Thursday, March 19th at Momo’s
The All Music Is World Music showcase is going to get its fifth spin, returning to Momo’s this year on Thursday, March 19. Ximena Sarinana, a quirky singer-songwriter from Mexico with Beatlesque overtones; Playing for Change, a collaboration of talented but relatively unknown global musicians whose cover of “Stand by Me” has captivated youtubers; Brazilian rockers Pato Fu; Asa, a Nigerian singer with conscious lyrics and an infectious Afrobeat/reggae groove; Colombian danceniks Monareta; and the unlikely pairing of a Baltimore punk-guitarist and a Jamaican roots rocker in Kingman and Jonah.
Ximena Sariñana (Mexico City, Mexico),
Kingman and Jonah (Lucea, Jamaica),
Pato Fu (Belo Horizonte, Brazil),
Playing for Change (Los Angeles, CA),
Asa (Paris, France),
Monareta (Bogota, Colombia),
WORLD MUSIC
Friday, March 20th at Copa
SXSW World Music Showcase presents sights, sounds and flavors of Latin and South America of music that ranges from gypsy punk to polka. African and Russian music can be heard at this showcase as well to sweeten the pot.
Polka Madre (Mexico City, Mexico),
Alash (Kyzyl, Russian Federation),
La Pupuna (Belém, Brazil)
Tita Lima (Sao Paulo, Brazil),
Chiwoniso (Zimbabwe, Africa),
Choc Quib Town (Bogota, Colombia)
REMEZCLA
Friday, March 20th at Fuze
Remezcla.com, the online guide to local Latin culture in the US, presents a diverse lineup of transatlantic rock and hip hop artists who are bilingual, cutting edge, and redefine the meaning of “Latin indie” music.
Chikita Violenta (Mexico City, MX),
Nina Dioz (Monterrey, MX),
We Are Balboa (Madrid/New York)
Pilar Diaz (Los Angeles),
Contramano (New York/Buenos Aires),
Don Yojan y La Frescura (Austin, Texas.)
DIRTY DOG LATIN SHOWCASE
Friday, March 20th at Dirty Dog
Get ready to move and be moved by this group of innovative performers from all over Latin America on Friday night at the Dirty Dog offering everything from the incredibly poppy, cumbia mash-up, ska reggae to the psychedelic, and that’s just the beginning.
Superlasciva (Buenos Aires, Argentina),
DJ Toy Selectah (Monterrey, Mexico)
Juan Son (Guadalajara, Mexico),
Los Fancy Free (Mexico City, Mexico)
La Gusana Ciega (Mexico City, Mexico),
Doctor Krapula (Bogota, Colombia)
CLASS MUSIC SHOWCASE
Saturday, March 21st at Habana Bar Backyard
Cities like Mexico City and Monterrey have always nurtured and set the pace of rock and roll, and we are lucky to have some of Class Music’s and Mexico’s most promising acts from these areas and beyond from hip- hop to punk attending the festival this year.
La Gusana Ciega (Mexico City, Mexico),
Pato Machete (Monterrey, Mexico)
Division Miniscula (Matamoros, Mexico),
Finde (Mexico City, Mexico)
Leche (Cd. Juarez, Mexico),
Viniloversus (Caracas, Veneuzuela)
WARPED TOUR LATIN AMERICA
Saturday, March 21st at Spiro’s Amphitheater
WARPED TOUR LATIN AMERICA kicked off last year at SXSW featuring acts selected to participate in the legendary US based VANS WARPED TOUR along with Mexico’s leading emo pop and punk bands. Bridging a gap between UK, US, and Latin America based bands WARPED TOUR LATIN AMERICA promises to not only feature but present countless viable opportunities for award-winning acts performing this year
Cuca (Mexico City, Mexico),
The Maine (Tempe, Arizona),
Allison (Mexico City, Mexico)
TAT (London, UK),
Insite (Mexicali, Mexico),
Ruido Rosa (Mexico City, Mexico)
Please visit http://www.sxsw.com/music/shows/schedule for more showcase details.
