This weekend the Big Apple is putting on it’s Sunday best as it hosts the 13th edition of the Latin Alternative Music Conference. The event, which is known to launch careers, connect musicians with executives and serve as a content mecca for media professionals, will be held at The New Yorker Hotel from July 11-14.
We’re expecting nothing short of groundbreaking participation from top artists Calle 13, Ana Tijoux, La Mala Rodriguez and Kinky. We’re also excited for the performances of Carla Morrison, Ritmo Machine, Monica Lionheart, Javiera Mena and L.A.’s La Santa Cecilia.
But on the top of our radar are Profetas, a band that is showing promising signs of being the latest band from Colombia (right after Latin Grammy winners Choc Quib Town) to put Spanish-language hip hop on everyone’s playlist.
We’re also anticipating a high-energy dance-pop performance by Chile’s Alex Anwandter who is currently sampling music from his sophomore solo album Rebeldes (2011) and working on a project with Gepe.
Apart from the music, we’re looking forward to seeing what fruits will come from the connections and inspirations manifested when Gabriel Abaroa, The Latin Recording Academy’s CEO, sits next to Calle 13, or when musicians learn about licensing, how to get millions of hits on YouTube and how to get paid, which are topics that will be addressed through the event’s panels and exhibits.
But most importantly, we’re excited for the fans: the ones who will mistakenly stagger into one of the event’s showcases and immediately fall in love with Latin Alternative music, the ones who are in search for music that speaks to their soul and also for the veteran fans whose playlist’s are as bountiful and colorful as is the Latin culture.
May your introduction to, or continued exploration of, Latin Alternative music excite and provoke you to become an active member of our music community.
Happy LAMCing.
